Adventures in Design

Photography: presenting your business in the best light

Do you need professional, affordable photography in the Charlotte and Gastonia region? I specialize in event and product photography.

You've doubtless heard the old saying "You only get one chance to make a first impression." When it comes to your marketing materials, that first impression is almost always created by your product photography. What kind of impression are you making with the photos in your brochures, catalogs and on your website?

There is a reason that big, successful companies utilize top-notch photos in their marketing materials. Those photos are a big reason how they go to be a big successful company in the firs place.

Do great photographic images really make a difference?

Like or not, we live in a visual world. If you want to appeal to people, you need to reach them graphically. Once you have their attention, then you can sell them on your goods or services. In a world saturated with ads, billboards, commercials, DVDs, video players and the like however, you need a way to stand out and get noticed. "Me-too" photography just won't cut it.

You think your business doesn't lend itself to photographic images

Unless your business is conducted exclusively by robots, you probably employ people. People are always great subject for the camera. We're not talking about some the typical "firing squad" pose that all too many companies use to show the world their employees. Rather you can show your staff in action. Whether they work behind a cash register, drive a truck, program a computer or paint walls, a good photographer can make your employees look fascinating.

So what? Any successful marketer will tell you that people prefer to buy from people they know. If potential customers see images of your personal on the job, they start to feel like they know them. When they need the things you sell, they will turn to those familiar faces. It's simple human nature.

You think your photos are good enough, you don't need anything fancy...

You don't need fancy. Fancy doesn't sell. Excellence, however, has been proven to sell. Does your business photography fall into the excellent category? If not, it may be time to upgrade. Excellence can set your business apart. If all your competitors are using run-of-the-mill images, adding a few outstanding photos to your sales materials will make you look like a star. If, on the other hand, your competition is already using first-class images, then you can't afford not to match or exceed their efforts. You certainly don't want to be perceived as second-class.

So where do those excellent photos dome from? I thought you'd never ask. I specialize in event and product photography. For professional photography in Charlotte and the surrounding area, just dial 704-678-8882 and ask how I can upgrade your company's images.

Entire contents © Copyright 2007, Tom Bonner. All rights reserved.
Site design and coding: Tom Bonner, Adventures in Design